Data Analyst (HO0247)


Data Analyst

  • Location:
    Head Office Baker Street
  • Business Area:
    Digital (Multi Channel)
  • Department:
    Not Applicable

Job Title:         Data Analyst  

Reporting to: Senior Data Science Manager


Role Purpose:

To provide diagnostic and predictive analysis on the performance of trade, operations, campaigns and events, and work with the business to embed the findings to support the short and long term profit growth of the business


Key Responsibilities:

  • Utilise statistical analytics techniques (predominantly within SQL and Excel) to interrogate and analyse transactional, operational and behavioural data to identify key business challenges and opportunities. Create easily understandable reports/reviews and partner with key stakeholders to support implementation of learnings.
  • Partner with the BI team to enhance the data model to support production of all regular reports (both existing and future) within Microstrategy  
  • Conduct performance analysis of key campaigns and promotions to identify lessons learnt and future opportunities for sales growth.
  • Partner with the relevant teams to create test plans and the accompanying audience segments to drive customers through the lifecycle.
  • Provide monthly metrics for the customer focused plan on a page KPIs.
  • Support adhoc analytics requests as required.

Skills and Experience Required:  

  • Degree qualified or equivalent, ideally in a mathematically based field
  • Strong understanding of data analysis/numerical reporting
  • Advanced user of databases, data modelling, SQL, Excel, R - thorough, demonstrable knowledge of SQL and associated tools (essential)
  • Experience of manipulating large transactional data sets
  • Skills in database segmentation, regression and propensity modelling.


Key Behaviours Required: 

  • Excellent attention to detail and high level of accuracy regarding quality of own work and presentation is essential.
  • Organised with ability to multi-task, prioritise, work quickly and to tight deadlines.
  • Ability to work as part of a team in a collaborative and flexible way
  • High level of personal energy to drive projects to completion and sustain productivity
  • Ability to apply structured thinking to the resolution of problems in a creative environment.
  • Able to present reasoned arguments in support of decisions and opinions considering commercial requirements.
  • Continuously and proactively improves the quality of service we deliver to all our customers, external, internal and business partners
  • Passionately curious. Willingly takes the initiative and consistently does more than is required. Continually asks what more could it be and inspires others to do likewise
  • A role model in stakeholder management
  • A strong communicator who can bring the data to life in an easily understandable and actionable manner.

Close map
Head Office Baker Street
27 Baker Street, London, United Kingdom, W1U 8AH
Share this page
Rate this page