Online Category Manager (HO0230)


Online Category Manager

  • Location:
    Head Office Baker Street
  • Business Area:
    Digital (Multi Channel)
  • Department:

JOB TITLE: Online Category Manager

REPORTING TO: Head of Category Management

ROLE PURPOSE: Accountable for driving sales, online merchandising, workflow management and improve speed to market of new product.


Category Planning

  • Manage seasonal planning of top line sales and metrics for online.
  • Utilise available resources  to maintain commercial awareness and understanding of the market place and internal customer behaviour.  Manage Capita in identifying and reporting on opportunities and market trends to feed into category planning.
  • Communicate sales targets, KPIs, key business and category strategies internally, with Capita and brand partners.
  • Collaborate with key stake holders to input proposals for shared planning calendar and manage activity in line with critical path deadlines.
  • Accountable for building brand partner relationships, sharing performance data as appropriate and optimising the brand proposition.
  • Identify key Brand Partners with Capita & Brand Marketing team. Ensure that the marketing and content plans for key Brand Partners are coordinated across all teams, ensuring that all digital messaging supports planned key initiatives appropriately.
  • Accountable for optimisation of stock levels to deliver sales growth and stock efficiency throughout the supply chain.
  • Accountable for coordinating development of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.
  • Review ways of working across Category teams, making recommendations to current processes.  Ensure process changes are discussed across all Category Team and best practise is implemented.

In Season Trading

  • Regularly review sales, margin and KPI’s to identify and understand the key drivers behind performance.
  • Manage Web Merchandisers to optimise site navigation, customer journey and product placement to maintain growth and drive online sales.
  • Manage discussions on performance with relevant teams or brand partners and share information to agree action plans to address.
  • Support Promotions Manager in creation of all critical paths for promotional activity.
  • Accountable for the delivery of seasonal and promotional price amendments in line with company trading calendar and critical paths.
  • Manage communication of brand and product  promotions to all marketing teams.
  • Accountable for process of collating product data and imagery for all routes to market, supporting teams to resolve any issues as quickly as possible to optimise online sales.
  • Manage relationship with Capita to review workflow progress to Capita.  Accountable for undertaking regular reviews of process to make improvements to workflow.
  • Accountable for coordinating functional content for weekly site changes and brand partner updates to drive conversion and customer engagement.
  • Review and recommend action to stock levels across the category in reaction to trade performance and upcoming promotional activity to optimise on line sales.
  • Accountable for reviewing stock cover across the category to maintain efficient levels of stock in the warehouse. Manage all stock recalls in line with warehouse compliance policy.

Product Information Perfection (PIP)

  • Accountable for approval of all documentation for Product Information Perfection (PIP) across the category.
  • Lead Web Merchandisers and SEO team to identify and propose recommendations to optimise product attribution and categorisation. Approve proposed changes to product attribution and categorisation, being fully accountable for ensuring that all recommendations are in line with data governance guidelines.
  • Define and manage the critical path required for changes, accountable for ensuring all tasks and systems have capability for changes proposed.
  • Accountable for coordinating teams and action changes to product and categorisation as per critical path.

People Management

  • Manage and actively support the career development of direct reports, including the management of underperformance where necessary.
  • Set clear objectives and goals for team, ensuring customer team KPI’s are understood and achievable for all.
  • Build an effective and motivated team, to work as more than a collection of individuals.
  • Coach the team to maximise potential and improve skills.  Lead by example and always prepared to own the extra mile.
  • Clear management of key internal stakeholders, Capita and Brand Partners via regular communication, utilising appropriate communication methods.
  • Keep fully informed of developments in business to maximise results, and instil commercial acumen amongst team.
  • Accountable for ensuring the team is kept informed of business objectives and developments, and are always clear on any actions required.
  • Be an active and positive contributor to the team, contributing to the overall strategy of Category Management Team.  Confidently represents Category Team and deputise for colleagues and managers.


  • Participate in projects or carry out any other duties that may be outside the standard remit that will benefit the company


  • Detailed knowledge of the online performance drivers and the relevant mechanics to increase sales and margin.
  • Excellent attention to detail with an analytical approach to decision making
  • Strong leadership and extensive people management skills.
  • Experience of driving change to deliver results and greater efficiency.
  • Excellent interpersonal and communication skills. Ability to quickly gain confidence through good communication and influencing skills and acting as an advocate of Customer team both externally and internally
  • Dynamic in manner and approach to problem solving
  • Excellent co-ordination and organisation
  • Advanced Excel skills preferable

Key Behaviours Required:

  • Is proactive in planning to achieve targets and objectives which deliver profitable outcomes
  • Continuously and proactively improves the quality of service we deliver to all our customers, external, internal and business partners
  • Willingly takes the initiative and consistently does more than is required.
  • Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
  • Continually asks what more could it be and inspires others to do likewise
  • Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values
  • Provides vision and clear direction to inspire individuals and engages the team to deliver excellence

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Head Office Baker Street
27 Baker Street, London, United Kingdom, W1U 8AH
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