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PPC Executive - Contract (HO0090)

Non-Management

PPC Executive - Contract

  • Location:
    Head Office Baker Street
  • Business Area:
    Digital (Multi Channel)
  • Department:
    Customer
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PPC Executive

Job Title:  PPC Executive - Contract

Reporting to: Paid Search Manager

Role Purpose: The role will support the Senior PPC exec and Paid Search Manager in building, running, optimising and growing PPC campaigns across our entire brand portfolio.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES:    

  • Providing daily and weekly reporting, including commentary and recommendations
  • Campaign maintenance and monitoring across major search engines
  • Campaign optimisation towards ROI using  a bid management tool
  • Keyword research and grouping, creative writing and testing, landing page optimisation across major search engines
  • Developing long term relationships with key stakeholders (engines, online marketing team, other internal stakeholders)
  • Competitor monitoring and reporting on changes in the PPC market space
  • Exploring and implementing new search engine technologies and products to drive efficient sales

Skills and Experience Required:

  • Experience of working within Paid Search
  • Proven record of successful campaign running for a large advertiser
  • Confident user of a bid management tool (ideally Adobe AdLens)
  • Competent user of Microsoft programmes (Outlook, Excel, Power Point, Word)
  • Is proactive in planning to achieve targets and objectives which deliver profitable outcomes
  • Continually asks what more could it be and inspires others to do likewise
  • Behaves consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values

 
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Location
Head Office Baker Street
27 Baker Street, London, United Kingdom, W1U 8AH
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