Programmatic Manager (HO0298)


Programmatic Manager

  • Location:
    Head Office Baker Street
  • Business Area:
    Digital (Multi Channel)
  • Department:
    Digital Marketing

Job Title: Programmatic Manager

Reporting to: Head of Digital Performance Marketing

Role Purpose: Responsible for House of Fraser programmatic activity, across Display, Remarketing and Paid Social for the global HoF Brand and House Brands. Responsible for coaching, leading, guiding, directing, and evaluating the work of the team, agencies/suppliers/talent and other senior management.


  • Responsibility for devising & delivering House of Fraser’s Programmatic strategy across Display, Remarketing and Paid Social which aligns the output to the wider customer acquisition strategy and in turn positions the business as a compelling, differentiating, premium multi-channel, multi-brand international retailer.
  • Responsible for delivering sales, margin and customer numbers, across all channels in line with the business’s strategy and long-term objectives, whilst ensuring the customer remains at the very heart of the business.  Ensure the team strikes the balance between return on investment, engagement &  long-term awareness vs our HoF weekly commercial trading goals.
  • Responsibility for costs, effectiveness, and overall ROIs for Programmatic bid management marketing in the UK and internationally. In addition, there is responsibility for the key agency/supplier contracts and costs - and that they are delivering suitable excellent value within their marketing discipline.
  • Create, manage, and optimise Prospecting, Retargeting & Paid Social (Facebook, Video) activity Globally and focus on Driving profitable new customer acquisition using programmatic media
  • Manage relationships with external partners, e.g. Criteo, Facebook, Rakuten, Adobe, and any potential new partners, as well as any internal stakeholders. Liaise with potential media agencies, trading desks, networks and platforms (DMPs, DSPs) with the aim to grow our prospecting offering.
  • Implement best practices, stay up to date with the industry, and contribute to team and company knowledge sharing. Identify new trends and opportunities within the display ecosystem
  • Identify new display technologies to improve the current offering. Is the lead tracking and reporting contact on KPIs, manage and share regular reporting and Work alongside other acquisition teams to harmonise strategies, whilst contributing significantly to the broader online marketing mix.
  • Possess exceptional budget management skills.
  • Provide a strong support to the Head of Customer Acquisition, Acquisition team and other Customer team members in programmatic strategy development, deliver, resource, and business performance management.
  • Help drive necessary change management and proactively deliver new business initiatives.

 Key Performance Indicators:

  • Increase in Multi-Channel Sales & Profit year on year
  • Increase in programmatic tracking awareness, consideration and other key metrics (tbc)
  • Increase in marketing effectiveness and overall ROIs
  • Increase in media cost savings vs industry pool
  • Increase in customer engagement from usage of creative, video & messaging
  • Increase in House brand sales as a % of the business
  • Key leadership behaviours (to be specified)

Key Working Relationships:

  • Director of Trading, CCO & wider Customer senior team
  • Social and Advertising Senior team
  • Direct reports and wider customer acquisition team members
  • Senior team at Adobe, Criteo, Google and keep on top of industry moves and new partners
  • Key Media owners
  • HoF senior team (principally BFG attendees)

 Skills and Experience Required:

  • Proven track record in delivering profit positive biddable media marketing strategies
  • Multi-channel bid management experience
  • Extensive Digital marketing industry knowledge & contacts
  • Proven experience in implementing a successful Programmatic Strategy
  • Commercial awareness and P&L optimisation
  • Customer acquisition strategies and return on investment
  • Proven experience and skills in Innovation
  • Strong leadership, coaching & mentoring skills – provides vision, insight & direction

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Head Office Baker Street
27 Baker Street, London, United Kingdom, W1U 8AH
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